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PPC ads can appear at the top position on a search engine results page (SERP). This is also known as search engine marketing (SEM) today.

In other words, advertisers pay the search engine each time someone clicks their ad. Pay per click (PPC) refers to the online advertising payment model in which payment is based on qualifying click-throughs. That necessitates PPC Management Services. But you must control the amount you spend on your marketing campaign​ and the queries where you want your ads to appear. PPC search engine marketing allows for a rapid ad exposure. The most common business model for search engine ads is PPC. It is also known as SEM and it is a highly effective way to improve a website’s ranking on search engines and attract qualified traffic to a business’s website, ultimately leading to increased brand awareness and sales. Advertisers bid on keywords related to their products or services, allowing their ads to appear above organic search results for those keywords. Pay Per Click (PPC) is a digital marketing strategy that utilizes paid advertisements to increase a business’s visibility in search engine results pages (SERPs).